Porto-Novo.Biz | Business information resources.

I don’t know about in other countries, but in New Zealand there is absolutely no one using offline advertising for affiliate programs. Not yet anyways. Do you see a goldmine like I do? Well even if you don’t, i bought two domains, kiwifling.com and amateurmatchz.com.

The first one, kiwifling.com redirects people to fling.com through my affiliate link without them knowing, and amateurmatchz redirects them to amateurmatch. Fling.com will pay me $35 – $55 depending on how many sales i get per day. I dont think i will break 9 sales per day with offline advertising, but if i do, well that would be amazing. The other site, amateur matches pays $3 per free sign up. Free sign ups always convert like a charm, so $3 per sign up is a far cry better than the over saturated adult affiliate network.  Read more...

Background

infinite FMS was asked to provide in-store sales and training Brand Ambassadors for a global manufacturer of consumer electronics.  The Brand Ambassadors would be dedicated to a single retail group and operate on the shop floor with the aim of influencing additional sales of the client’s products.

Challenge & Objective

• Integrate themselves within the in-store team

• To raise general consumer awareness of A/V technology on an ongoing basis through demonstrations and ‘consultative’ selling

• To raise retailer staff awareness of products and technology through regular training sessions and daily engagement with store staff

• To increase sales of the client’s products by a minimum of 20% with respect to the individual stores previous sales performance

• Report sales, competitor and store feedback on a weekly basis

Results  Read more...

By Avinoam Lerner, CH

Hypnosis, or hypnotherapy, is a highly effective transformational process. While in a deep state of relaxation, desired changes and goals are established. The client is able to change their perception of a singular negative event or even a whole period of time by accessing their “operating program” (the subconscious mind). Doing so releases the negative emotional-hold which will free the client from replicating negative behavioral patterns.

The following case study reveals how one may benefit from Hypnosis:

Recently, I worked with a client who was extremely anxious about flying. She had a business meeting to attend on the West Coast and could not bear the thought of her colleagues seeing her as feeble or incompetent. Her worry about being mocked, as well as being stuck on a plane, turned into debilitating fear. The very thought of getting on that plane was enough to send her into a panic attack, and yet she felt ashamed, inadequate afraid to be judged.  Read more...

It’s simply human nature to think that no harm will ever come, or hit close to home.  Unfortunately, things go wrong from time to time. Because the unexpected is possible at any given moment, it’s vital to have insurance, business insurance, liability insurance, and professional liability insurance for the best prevention possible.  As the old saying goes, “Hope for the best, but prepare for the worst.”

It pays to have property, auto, and life insurance for personal protection. On the business side, it’s just as important to have things like casualty, property, professional liability, and general liability insurance in order to protect the personal and financial assets of the company. Having these insurance plans in place can be the difference between success and bankruptcy. (http://techinsurance.com/coverage/liability_protection.aspx)     Read more...

I remember the first time a client offered me a case study writing assignment.

I was petrified.

It was early in my freelance writing career and I didn’t even know what one looked like. I had a lot of questions. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”

I didn’t have a clue.

Of course, these days, I know more. A lot more. In fact, I write dozens of case studies for clients each year.

Case studies now rank high on my list of the most fascinating — and lucrative — projects I handle. (I’m sure glad that client offered me the job all those years ago!)

 Read more...

The world is plagued by terrorism from a variety of violent non-state actors. While the underlying causes of terrorism and insurgency may be different depending on the target country, the key to combating terrorism will always be highly educated intelligence and military personnel who are adept in terrorism studies and have taken robust counterterrorism courses.

Applying the lessons learned approach to terrorism studies helps students understand the mistakes of history. Lessons learned from past insurgencies help us understand the challenges we face today in Iraq and Afghanistan. Examples include studies of the American Revolution, the Boer Wars, the Filipino Insurgency during World War II, the Vietnam War, the Soviet?Afghan War, and the Lebanese Civil War. While the underlying causes of each insurgency or war have been different, they are all similar in certain areas. The historical and cultural perspectives and insights from these case studies can be learned in qualified counterterrorism courses offered in a rigorous terrorism studies program (including online terrorism studies programs).  Read more...

Business Studies refers to an academic subject that is taught in many countries like Australia, India, South Africa etc at the higher level, while in some other countries this subject is pursued at university level. Business studies is a fairly complex subject which combines the study of finance, economics, marketing, organization behaviour and accounting. Such diverse components make the lesson plans for Business Studies pretty demand and extensive.

A great amount of effort and thought is put into the preparation of lesson plans for Business Studies. These lesson plans often include the perusal of real business case studies for a better understanding of the economics and marketing aspects of a company. Such first hand understanding of the dynamics of an organization can make Business Studies seem very simple and highly interesting.  Read more...

INTRODUCTION:

A case study is a meticulous method of qualitative research.  Rather than using large samples and subsequent a rigid protocol to scrutinize a limited number of variables, case study methods involve an in-depth, longitudinal examination of a single instance or event i.e. a case.  They provide a methodical way of looking at events, collecting data, analyzing information, and reporting the results.  As a result the researcher may gain a sharp understanding of why the case in point happened as it did, and what might become imperative to look at more extensively in future research.

  .ORIGIN OF THE CASE STUDY  Read more...

Overview

This case study is an illustration of one of our field marketing services, Sampling.  It reflects the process of in-store activity in the retailing, supermarket and grocery sector channels.

Background

In January a highly regarded Scottish Baker wanted to raise awareness of their range of products in conjunction with National Scottish Week.

Focusing on the ‘Scottish’ roots of a range of products, a 3 day sampling activity was required in a leading grocery retailer.

The Field Marketing & Consultancy Group was commissioned to provide staff proficient in food sampling for the duration of the activity.

Challenge & Objective

• Quick reaction to the client brief, 3 day time scale to recruit staff that are familiar with food sampling and have necessary Food Hygiene certification

• To install the sampling display and approach customers promoting the ‘Scottish’ roots of the relevant products  Read more...

Overview

This case study is an illustration of one of our field marketing services, Merchandising.  It reflects the process of in-store activity in the retailing, supermarket and grocery sector channels.

Background

A client specialising in new, weekly, home product range refreshes wanted to closely monitor its SKUs whilst expanding its choice to consumers.  It chose to operate a weekly product-rotation marketing concept in dedicated stores and supermarket concessions.

The Field Marketing & Consultancy Group sourced a team of merchandisers strategically chosen due to placement and experience.

Utilising FM&CG’s ‘Live Reporting’ system our client had access to daily updates of all information gathered by the merchandising team.

Challenge & Objective

• Ensure client products were displayed correctly to planogram

• Replenish all displays of client products

• Complete returns and maintain stock levels

• Accurately record and photograph specific detail required by the client  Read more...