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Product Description
This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller’s Just In Time DM Program® so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois’s sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.

Sold!: Direct Marketing for the Real Estate Pro

Product Description
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits

Product Description

Commonsense Direct & Digital Marketing

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• Table Of Contents:
• Disc One: 1910s – 1930’s: (1) Troubles of a Merchant and How to Stop Them, The (1917) – 33 Minutes (2) Sand on the Slippery Sidewalks of Sales (1920s) – 17 Minutes (3) Helping You Sell (1937) – 9 Minutes (4) Selling America (1938) – 21 Minutes
• Disc Two: 1940s: (5) Hired! (1940) – 18 Minutes (6) Face in the Mirror (1940) – 26 Minutes (7) International Moves the Browns to Sterling Street (1941) – 20 Minutes (8) Another Cup Of Coffee (1948) – 13 Minutes (9) Things People Want, The (1948) – 20 Minutes
• Disc Three: 1950s – 1960s: (11) Selling as a Career (1953) – 10 Minutes (12) Out of This World (1954) – 23 Minutes (13) Trader Thorne (1956) – 20 Minutes (14) American Women: Partners in Research (1960) -13 Minutes (15) Polaroid Dealer Announcement (1964) – 17 Minutes (16) Pursuit Of Profit (1965) – 23 Minutes

Product Description
With more than 250,000 copies sold, the classic text on direct marketing is now even better!

This thoroughly revised edition of Successful Direct Marketing Methods –the “bible” of direct marketing– includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices– and more!

• Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
• Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!

Successful Direct Marketing Methods, Seventh Edition

Product Description
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know–from planning to implementation–and from target strategy to all aspects of the creative process.

2,239 Tested Secrets For Direct Marketing Success : The Pros Tell You Their Time-Proven Secrets

Product Description
“Good business-to-business direct marketing is no accident. The second edition of Bob Bly’s book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you’ll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice.” — Marc Russman Manager, Direct Marketing Skills Development IBM “The most successful business-to-business direct marketers always had an important edge over their competitors; they knew all the tools and techniques better than their competitors–and they knew how to use them. Bob Bly’s new book levels the playing field. He discloses all the insider’s secrets so every business-to-business direct marketer will have the marketing savvy–including hundreds of promotional ideas–needed to win in any business-to-business market every time.” — John Finn President Finn Corporation “A valuable addition to any business-to-business marketer’s bookshelf.” — Cheryl Friedman Marketing Communications Coordinator BOC Gases  Read more...

• ISBN13: 9780071638029
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description

Attract New Customers and Exceed Revenue Goals with iDirect Marketing!

“A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.”
Al Ries, author of War in the Boardroom

“How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.”
Tim Suther, SVP, Acxiom Global Multichannel Marketing Services

“The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.”
Chris Anderson, author of The Long Tail

Product Description

The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work

Direct marketing can be an extremely powerful tool. It can serve an array of different marketing purposes and can provide a powerful call to action. Building a direct marketing network can offer many advantages. It gives businesses the opportunity to identify and reach out to potential consumers while maintaining a strong relationship with currently existing customers. A direct marketing network is an essential building block in the infrastructure of direct selling. It can be an effective tool that can be used by businesses of all sizes.

A direct marketing network should target specific demographics of existing or potential consumers. In order to build this network, businesses need to identify their core consumer groups. The circle of influence cast by the shadow of direct marketing networks should be large enough to cover existing and potential consumers without being exceedingly expensive. A direct marketing network should not include demographics that stray too far from that of the potential consumer.  Read more...